How the selection process work for the TransPerfect Music City Bowl
What is the new selection process?
- In Nashville, we struck a six-year agreement with the SEC to take on the Big Ten (through a unique partnership with the TaxSlayer Bowl) each year.
- We are now equally positioned with five other Bowl games (Outback, TaxSlayer, Advocare Texas, Belk, and Autozone Liberty) immediately following the College Football Playoff and Capital One Bowl.
- The SEC office controls selection of SEC schools with input from both the Bowls and Universities within the above-mentioned six Bowl group.
- Over the course of the next six years, the SEC will play Big Ten team three times in our game.
- The TranspPerfect Music City Bowl and TaxSlayer Bowl will decide together for "Selection Sunday." The rotation is not pre-determined giving the Bowls maximum flexibility in creating the best match-ups for their respective SEC opponent.
What does this mean for you, the college football fans?
- Objective is to optimize the on-field match-ups by getting the right teams in the right city in the right year
- Fewer repeat match-ups
- New teams in new cities
- SEC will provide a team every year in an increased "selection" position
- Expanded footprint with the addition of the Big Ten as a third conference partner
- Maximum flexibility in match-up creation through unique conference agreements and partnership with the TaxSlayer Bowl
What did it take to get here?
- To gain access to this improved selection process, conference payouts increased significantly from $3.675M to $5.5M. That represents a 50% increase in payouts from the Bowl to the participating conferences.
How are we paying for it?
- All revenue streams have increased:
- Tickets through new price levels and increased prices that are comparable with our new peer Bowls
- All sponsorships have been increased (both major and minor)
- ESPN’s Television rights
- Support of the Metro Event Marketing Fund