Nashville, Tenn. – Music City Bowl, Inc. has agreed to a partnership with The Diff, LLC.

The new partnership was made official with representatives from the TransPerfect Music City Bowl.

The Diff, LLC is led and owned by Neil Fortier, a 20-year veteran of sports. The Diff, LLC will develop corporate partnerships, as well as help manage the operations of the comprehensive rights program, including signage, event marketing, and official website sponsorships.

“As we enter a new, exciting era of our bowl, we look forward to working with Neil and The Diff in helping forge new and maximize our existing partnerships,” Scott Ramsey, President and CEO of the TransPerfect Music City Bowl, said.

As the TransPerfect Music City Bowl staff continues to work towards the 2020 game, Fortier will be focused on building partnerships both regionally and nationally.

“I’m truly excited on behalf of my company for this new opportunity with the TransPerfect Music City Bowl and look forward to using my experience to form sustainable partnerships and drive awareness for the bowl game. With the recent announcement of TransPerfect as the title sponsor, it shows the growth of the bowl’s reach. Additionally, having Nashville being named the “best sports city” makes this an amazing opportunity for me and my company”, Fortier said.

About The Diff, LLC

The Diff is a leading sports and entertainment agency dedicated to delivering innovative solutions that meet our clients’ needs. We guide clients through the exciting world of sport and entertainment. We believe in creativity. We excel in designing new and exciting solutions for our clients and partners. For more information, please visit www.thediffagency.com.

About The TransPerfect Music City Bowl

The TransPerfect Music City Bowl (501(c)(3) non-profit organization) is an annual post-season collegiate Bowl featuring the Big Ten and Southeastern Conferences. Since its inception, the Bowl has produced over $351 million in direct economic impact. Distributed nationally to millions of viewers and listeners on ESPN and ESPN Radio, the Bowl is Nashville’s holiday tradition. For more information, call the Bowl office at 615-743-3130 or visit the Bowl online at MusicCityBowl.com.