Our Impact

QUICK LINKS: Economic Impact | The Bowl Gives Back | Youth Football

The Bowl by the numbers...

$35 million

Has been contributed to the participating universities in financial payouts.  Payouts directly support collegiate athletics.

$221 million

Pumped into the Nashville community.  The Bowl has turned Music City's slowest tourism week into one of its busiest.


Visitors the Bowl brings in per year on average.

64 million

Household impressions that have been produced through the ESPN live national telecast.


Of radio stations broadcast the Bowl to SEC & ACC fans around the country. The Bowl is also broadcast internationally through the Armed Services Radio Network.


Loyal fans that have attended the Bowl since inception.


Bowl alumni that play or have played in the NFL. This includes stars such as Shaun Alexander, Eli Manning, "Cadillac" Williams, C.J. Spiller, Dwight Freeney, D'Brickshaw Ferguson, Deuce McAllister, Marion Barber III, and Keith Bulluck to name a few.

10 million+

Fans attended ACC and SEC regular season games in 2010.


Teams ranked in the 2012 pre-season Top 25 poll from the ACC and SEC conferences, with 6 of these ranked in the Top 10.


Contributed to Youth Football member leagues in 2011 and more than thousands of dollars in tickets were contributed by the Bowl through its Youth Football Program.


Youth football teams participated in the 2011 pre-game Champion's Ceremony.


Of our region's youth and their families attended the 2011 Bowl.


Donated since 2007 through the Franklin American Mortgage Charity Cup, hosted by Brandt Snedeker, which helped support Middle Tennessee flood relief and recovery.


Student-athletes experienced the Bowl games in the 2011-2012 season.

$200+ million

Distributed to NCAA universities from the 35 Bowl games in 2011-2012.

$2.1 billion

Will be conservatively paid out by the Bowl system over the next 10 years.

100+ years


Bowls have been an American tradition.


Total Bowl events take place annually, in 28 communities.


Student-athletes participate in Bowl events every year.
1.8 million


Fans attended a Bowl in the 2011-12 CFB postseason.
150 million


Television viewing households watched Bowl games in the 2011-12 CFB postseason.


Band members and cheerleaders participate annually.
1 billion+


In collective economic impact in 28 communities nationwide.

For more information on the Franklin American Mortgage Music City Bowl
and how you can get involved with Nashville's Holiday Tradition,
visit MusicCityBowl.com or call 615.743.3130.

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