Our Impact

QUICK LINKS: Economic Impact | The Bowl Gives Back | Youth Football

The Bowl by the numbers...

$65 million

Has been contributed to the participating universities in financial payouts.  Payouts directly support collegiate athletics.

$335 million

Pumped into the Nashville community.  The Bowl has turned Music City's slowest tourism week into one of its busiest.


Visitors the Bowl brings in per year on average.

93 million

Accumulated national viewers


Of radio stations broadcast the Bowl to SEC & ACC fans around the country. (Also broadcasted internationally through the Armed Services Radio Network)


Loyal fans that have attended the Bowl since inception.

over 250

Bowl alumni that play or have played in the NFL. This includes stars such as Shaun Alexander, Eli Manning, "Cadillac" Williams, Lamar Jackson, Dwight Freeney, Leonard Fournette, Alvin Kamara, Myles Garrett, and Keith Bulluck to name a few.


Teams ranked in the 2012 pre-season Top 25 poll from the ACC, Big 10, and SEC conferences, with 7 of these ranked in the Top 10.


Contributed to Youth Football member leagues in 2018 and more than thousands of dollars in tickets were contributed by the Bowl through its Youth Football Program.

Over 100

Youth football teams participated in the 2018 pre-game Champion's Ceremony.


Donated since 2007 through the Franklin American Mortgage Charity Cup, hosted by Brandt Snedeker, which helped support Middle Tennessee flood relief and recovery.

Over 2 million Fans attended a Bowl in the 2018 CFB postseason.
Over 55 million National Household Impressions since inception

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