Economic Impact

Our Impact: A Look Inside the Numbers

Franklin American Mortgage Music City Bowl officials are pleased to announce the 2014 Bowl had a $19.7 million direct impact on Nashville’s economy – about the same as last year's bowl. As one of Nashville’s biggest annual events, the Bowl has had nearly $269 million in direct economic impact on the city in its 17-year history.

A crowd of 60,419 fans watched as the Notre Dame Fighting Irish defeated the LSU Tigers 31-28 on Dec. 30 at Nissan Stadium. The game posted a 3.4 national rating delivering 5.3 million television viewers through its broadcast on ESPN. There were a total of 21,684 hotel room nights booked with 41,357 out-of-town visitors in attendance at the game.

“The Bowl has been successful in turning one of Nashville’s slowest tourism weeks into one of its busiest, as evidenced by the nearly $270 million in direct economic impact. It’s a great fan experience, and we’re pleased with the attendance and broadcast results.We look forward to the Bowl’s bright future with our new conference agreements,” said Toby Wilt and Aubrey Harwell, 2014 Franklin American Mortgage Music City Bowl Co-Chairmen.

Nashville has become a popular multi-day destination for visitors and the Bowl game a cornerstone for visiting sports fans. “When we see college football fans flood the streets of Music City, it proves that Nashville is a popular sports destination for SEC and ACC fans. The Bowl continues to successfully provide a boost to our local economy year in and year out,” said Scott Ramsey, President and CEO, Franklin American Mortgage Music City Bowl.

Additionally, the Bowl was proud to give back to the community in 2014. Through the annual Franklin American Mortgage Charity Cup hosted by Brandt Snedeker, the Bowl was able to raise $270,000.  Beneficiaries of the event include the Bowl’s Youth Football Program, The First Tee of Nashville, and the Brandt and Mandy Snedeker Foundation. The Bowl has donated more than 50,800 game tickets to participants of its nationally recognized Youth Football Program this year in addition to financial support and equipment donated to more than 20,000 youth in more than 80 communities in Middle Tennessee, southern Kentucky and northern Alabama as part of the program. Delta Dental of Tennessee also provided more than 20,000 mouth guards to the Youth Football Program. Through the Humana’s Heroes Wounded Warriors Program, the Bowl has been proud to send 100 military service veterans and their families to the game and each Bowl Week event.

Once again, Franklin American Mortgage Company utilized the Bowl as a platform for some of its charitable efforts. This year, they awarded a $2,500 Tradition of Service Award Scholarships to Jacob Cretin from Brentwood Academy and Kyle Anderton from Station Camp High School, and hosted Murphy Chambliss as an Honorary Bowl Captain.

Since 2001, the Bowl has used the Nashville Sports Council’s nationally recognized Scorecard report to measure the impact and effectiveness of sporting events on the local economy. The Scorecard measures economic impact, media exposure and community involvement based on ratings and surveys from participants, spectators, volunteers and media that attended the event.