NEW REPORT REVEALS ECONOMIC IMPACT NUMBERS OF 2013 FRANKLIN AMERICAN MORTGAGE MUSIC CITY BOWL

Thu, 03/27/2014

NEW REPORT REVEALS ECONOMIC IMPACT NUMBERS

OF 2013 FRANKLIN AMERICAN MORTGAGE MUSIC CITY BOWL

Bowl nears $250 million in direct economic impact in first 16 years

NASHVILLE, Tenn., (March 27, 2014)– Franklin American Mortgage Music City Bowl officials are pleased to announce the 2013 Bowl had a $19.6 million direct impact on Nashville’s economy – a 41 percent increase compared to last year. As one of Nashville’s biggest annual events, the Bowl has had nearly $250 million in direct economic impact on the city in its 16-year history.

A crowd of 52,125 fans watched as the Ole Miss Rebels defeated the Georgia Tech Yellow Jackets 25-17 on Dec. 30 at LP Field. The game posted a 2.0 national rating delivering 3.1 million television viewers through its broadcast on ESPN. There were a total of 24,124 hotel room nights booked with 40,658 out-of-town visitors in attendance at the game – an increase of 60 percent and 53 percent, respectively, over last year.

“The Bowl has been successful in turning one of Nashville’s slowest tourism weeks into one of its busiest, as evidenced by the nearly $250 million in direct economic impact. It’s a great fan experience, and we’re pleased with the attendance and broadcast results.We look forward to the Bowl’s bright future with our new conference agreements,” said Toby Wilt and Aubrey Harwell, 2013 Franklin American Mortgage Music City Bowl Co-Chairmen.

Nashville has become a popular multi-day destination for visitors and the Bowl game a cornerstone for visiting sports fans. “When we see college football fans flood the streets of Music City, it proves that Nashville is a popular sports destination for SEC and ACC fans. The Bowl continues to successfully provide a boost to our local economy year in and year out,” said Scott Ramsey, president and CEO, Franklin American Mortgage Music City Bowl. 

Additionally, the Bowl was proud to give back to the community in 2013. Through the annual Franklin American Mortgage Charity Cup hosted by Brandt Snedeker, the Bowl was able to raise $270,000.  Beneficiaries of the event include the Bowl’s Youth Football Program, The First Tee of Nashville, and the Brandt and Mandy Snedeker Foundation. The Bowl donated nearly 3,000 game tickets to participants of its nationally recognized Youth Football Program this year in addition to financial support and equipment donated to more than 24,000 youth in more than 85 communities in Middle Tennessee, southern Kentucky and northern Alabama as part of the program. Delta Dental of Tennessee also provided more than 20,000 mouth guards to the Youth Football Program. Through the Humana’s Heroes Wounded Warriors Program, the Bowl was proud to send 50 military service veterans and their families to the game and each Bowl Week event.

Once again, Franklin American Mortgage Company utilized the Bowl as a platform for some of its charitable efforts. This year, they awarded a $2,500 Tradition of Service Award Scholarship to Kevin Scott, a senior at John Overton High School and hosted Trey Leonard from Make-A-Wish and his family for the entire Bowl Week.

Since 2001, the Bowl has used the Nashville Sports Council’s nationally recognized Scorecard report to measure the impact and effectiveness of sporting events on the local economy. The Scorecard measures economic impact, media exposure and community involvement based on ratings and surveys from participants, spectators, volunteers and media that attended the event. 

2006 – 2013 Franklin American Mortgage Music City Bowl Summary of Results

*2006 marked the first year of the SEC vs. ACC conference agreement. The Bowl has existing agreements with the SEC, ACC, and Big Ten beginning with the 2014 game. 

 

Category

2006

2007

2008

2009

2010

2011

2012

2013

Date/Time

Fri. Dec. 29        12 pm CST

Mon. Dec. 31       3 pm CST

Wed. Dec. 31    2:30 pm CST

Sun. Dec. 27   7:30 pm CST

Thurs. Dec.

30   5:40 pm CST

Fri. Dec. 30

5:40 pm CST

Mon. Dec. 31    11 am CST

Mon. Dec. 30 2:15 pm CST

Match-up

Clemson vs. Kentucky

Kentucky vs. Florida State

Boston College vs. Vanderbilt

Kentucky vs. Clemson

North Carolina vs. Tennessee

Mississippi State vs. Wake Forest

Vanderbilt vs. NC State

Ole Miss vs. Georgia Tech

 

Economic Impact

$20,665,771

$27,094,078

$9,974,618

$12,643,699

$20,130,454

$22,288,377

$13,921,413

$19,573,426

Attendance

68,024

68,661

54,250

57,280

69,143

55,208

55,801

52,125

National TV Viewers

2,638,000

5,299,051

3,645,819

2,790,317

7,106,725

4,213,669

1,952,256

3,124,021

 Out of Town Visitors

51,018

53,556

17,498

39,528

41,486

36,989

29,575

40,658

 

About the Bowl:

The Franklin American Mortgage Music City Bowl (501(c)(3) non-profit organization) is an annual post-season collegiate Bowl featuring the Atlantic Coast and Southeastern Conferences. Since its inception, the Bowl has produced more than $241 million in direct economic impact. Televised nationally to millions of viewers and listeners on ESPN and Nevada Sports Radio Network, the Bowl is Nashville’s Holiday Tradition.  For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at MusicCityBowl.com

 To get up-to-the-minute information, follow the Bowl on Facebook and Twitter.

-MCB-

Media Contacts:

Molly Williamson / 615.780.3367 / Molly.Williamson@dvl.com
Brandon Cox / 615.743.3129 / BCox@NashvilleSports.com