Franklin American Mortgage Music City Bowl Officials Celebrate Economic Impact from 2012 Event

Tuesday, April 9, 2013

FOR IMMEDIATE RELEASE

Bowl Media Contacts: 
Molly Williamson
615.780.3367| 740.244.6052 cell
Molly.Williamson@dvl.com
Brandon Cox
615.743.3129 | 615.294.8034 cell
BCox@NashvilleSports.com

 

FRANKLIN AMERICAN MORTGAGE MUSIC CITY BOWL OFFICIALS CELEBRATE ECONOMIC IMPACT FROM 2012 EVENT


NASHVILLE, Tenn., (April 9, 2013)– Franklin American Mortgage Music City Bowl officials are celebrating the success of the 2012 Bowl by announcing the game had a $13.9 million impact on Nashville’s economy. The 2012 Bowl game, hosted on New Year’s Eve, featured the Vanderbilt University Commodores and North Carolina State University Wolfpack.

There were 55,801 fans that attended the Bowl game. The game posted an 11.0 local household rating and was seen in 111,302 households in the Nashville market, along with a 1.62 national household rating delivering 1.95 million television viewers. Even with the local Commodores participating in the event, there were a total of 13,026 hotel room nights booked and 29,575 out-of-town visitors attending the Bowl.

“The Bowl has once again delivered on its track record of providing great results from an attendance and economic impact standpoint. The word has clearly gotten out to both out-of-town fans and local fans alike that this is a great fan experience, and the numbers from the last several years confirm that. We could not be more excited about the Bowl’s future in the college football landscape,” said Brad Lampley, 2012 Franklin American Mortgage Music City Bowl Chairman.

“We continue to see college football fans flood the streets of Music City during our multi-day event and last year’s economic success proves that Nashville is a popular destination for SEC and ACC fans,” said Scott Ramsey, president and CEO, Franklin American Mortgage Music City Bowl.

More than 5,600youth football participants and their families attended the 2012 Bowl through the Bowl’s Youth Football Program and were acknowledged prior to kickoff, a tradition that began in 2003. In 2012, the nationally recognized Youth Football Program provided financial support and equipment to youth football leagues in the region, impacting nearly 24,000youth in more than 85communities in Middle Tennessee, southern Kentucky and northern Alabama.In addition, Delta Dental of Tennessee provided more than 20,000 mouth guards for the program.
 

Since 2001, the Bowl has used the Nashville Sports Council’s nationally recognized Scorecard report to measure the impact and effectiveness of sporting events on the local economy. The Scorecard measures economic impact, media exposure and community involvement based on ratings and surveys from participants, spectators, volunteers and media that attended the event. 


2006 – 2012 Franklin American Mortgage Music City Bowl Summary of Results

*2006 marked the first year of the SEC vs. ACC conference agreement. Conference agreements are completed in four-year cycles. The Bowl has existing agreements with the SEC and ACC through the 2013 Bowl game.  

Category 2006 2007 2008 2009 2010 2011 2012

Date/Time

CST

 

Fri. 12/29             12:00pm  Mon. 12/31       3:00pm  Wed. 12/31    2:30pm   Sun. 12/27  7:30pm  

Thurs. 12/30

5:40pm 

Fri. 12/30

5:40pm 

Mon. 12/31    5:40pm
Match-Up Clemson vs. Kentucky Kentucky vs. Florida State

Boston College vs.

Vanderbilt 

Kentucky

vs. Clemson 

North Carolina

vs. Tennessee

Mississippi State

vs.

Wake Forest

Vanderbilt vs.

NC State

Economic Impact $20,665,771 $27,094,078 $9,974,618 $12,643,699 $20,130,454 $22,288,377 $13,921,413
Attendance 68,024 68,661 54,250 57,280 69,143 55,208 55,801
National TV Viewers 2,638,000 5,299,051 3,645,819 2,790,317 7,106,725 4,213,669 1,952,256
Out of Town Visitors 51,018 53,556 17,498 39,528 41,486 36,989 29,575

 

About the Bowl:

The Franklin American Mortgage Music City Bowl (501(c)(3) non-profit organization) is an annual post-season collegiate Bowl featuring the Atlantic Coast and Southeastern Conferences. Since its inception, the Bowl has produced nearly $222 million in economic impact. Televised nationally to millions of viewers and listeners on ESPN and Nevada Sports Radio Network, the Bowl is Nashville’s Holiday Tradition.  For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at MusicCityBowl.com

 

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-MCB-