Franklin American Mortgage Music City Bowl Inks Contract Extension with Gaylord Opryland Resort and Convention Center

Tue, 10/22/2013
FRANKLIN AMERICAN MORTGAGE MUSIC CITY BOWL INKS CONTRACT EXTENSION WITH GAYLORD OPRYLAND RESORT AND CONVENTION CENTER

NASHVILLE, Tenn. (Oct. 22, 2013) – A few weeks after finalizing contracts with the Southeastern Conference (SEC), Big Ten Conference, and Atlantic Coast Conference (ACC) representatives of the Franklin American Mortgage Music City Bowl are pleased to announce a six-year contract extension with Gaylord Opryland Resort & Convention Center through the 2019 college football season.

“Gaylord Opryland Resort & Convention Center has been one of our greatest supporters through the years, and it’s an extremely unique resort that is centrally located for the participating teams and provides a comfortable, welcoming environment for players and fans alike,” said Scott Ramsey, President and CEO, Franklin American Mortgage Music City Bowl. “We’re excited about the continued partnership and thankful for their ongoing support.”

Gaylord Opryland Resort & Convention Center, Nashville’s premier resort property and the largest Marriott International managed property in the world, will continue serving as the official lodging and hospitality partner of the Bowl, with the unique position of housing both participating teams and one school’s band and cheerleading teams.

“We’re delighted to be continuing our relationship with the Bowl for the next six years,” said Gaylord Opryland General Manager Pete Weien. “This sponsorship gives us great visibility while providing the teams, their families and fans with the distinctive level of service, accommodations and entertainment for which Gaylord Opryland is known.”

In addition to the contract extension, two Gaylord Opryland attractions will have continued involvement with the Bowl. The General Jackson Showboat will continue to be the site of the Bowl’s Official Welcome and Pre-Game Tailgate Parties. The Wildhorse Saloon, located on Nashville’s famous Second Avenue, will continue hosting the Franklin American Mortgage Coaches Luncheon presented by WKRN. Nashville's number one dining and entertainment destination also has the option to serve as the official pre and post-game party site.

The 16th annual Franklin American Mortgage Music City Bowl will be played at LP Field in Nashville on Monday, Dec. 30 at 2:15 p.m. CST, and will be televised nationally on ESPN.

About the Bowl:
The Franklin American Mortgage Music City Bowl (501(c)(3) non-profit organization) is an annual post-season collegiate Bowl featuring the Atlantic Coast and Southeastern Conferences. Since its inception, the Bowl has produced nearly $222 million in economic impact. Televised nationally to millions of viewers and listeners on ESPN and Nevada Sports Radio Network, the Bowl is Nashville’s Holiday Tradition. For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at MusicCityBowl.com.

To get up-to-the-minute information, follow the Bowl on Facebook and Twitter.

About Gaylord Opryland:
Gaylord Opryland Resort & Convention Center, located at 2800 Opryland Drive in Nashville, Tenn., is the flagship property of Gaylord Hotels, part of the Marriott portfolio of brands. The 2,882-room hotel with nearly a million square feet of total meeting space affords limitless opportunities for leisure travelers and conventioneers amid its nine acres of indoor gardens and waterfalls under glass roofs. The resort’s hallmark—“everything in one place”—provides guests with diverse dining options, quality spa and fitness center services, top-notch entertainment, on-site shopping and endless activities. Visit GaylordOpryland.com or call 1-888-999-OPRY for booking information.

-MCB-