FRANKLIN AMERICAN MORTGAGE MUSIC CITY BOWL ANNOUNCES ECONOMIC IMPACT NUMBERS FROM 2011 EVENT

Saturday, December 31, 2011

FRANKLIN AMERICAN MORTGAGE MUSIC CITY BOWL ANNOUNCES ECONOMIC IMPACT NUMBERS FROM 2011 EVENT

 

Bowl Media Contacts:
Molly Williamson
615.780.3367 | 740.244.6052 cell
Molly.Williamson@dvl.com
Dave Herrell
615.743.3124 | 615.642.7121 cell
DHerrell@NashvilleSports.com

 

 

 

FRANKLIN AMERICAN MORTGAGE MUSIC CITY BOWL ANNOUNCES ECONOMIC IMPACT NUMBERS FROM 2011 EVENT
NASHVILLE, Tenn., (February 21, 2012) – The local economy is reaping the benefits of the 2011 Franklin American Mortgage Music City Bowl, thanks to a $22.2 million impact from the game featuring the Mississippi State University Bulldogs and the Wake Forest University Demon Deacons.

There were 55,208 fans in attendance at the Dec. 30 game, with a 3.07 national household rating delivering 4.2 million television viewers.  A total of 25,805 hotel room nights were booked with 36,989 out-of-town visitors attending the Bowl.  

“The 2011 bowl game was another economic home run for Nashville,” said Brad Lampley, Bowl chairman. “The bowl continued to exhibit the strong momentum it has shown in recent years, based on attendance, ratings and economic impact. Plus, this year's game put the bowl over the $200 million mark in total economic impact since its inception. We look forward to even more accomplishments through our partnerships with the SEC, ACC, ESPN and Franklin American Mortgage Company in the upcoming years.” 

The Bowl has become a popular destination for SEC and ACC visiting fans. “This year’s economic success underscores why the Bowl continues to deliver on its mission with more than 36,000 fans from Mississippi State and Wake Forest enjoying a multi-day event in Music City,” said Scott Ramsey, president and CEO, Franklin American Mortgage Music City Bowl. 

In 2011, the Bowl’s nationally recognized Youth Football Program provided more than $55,000 in total support and equipment to youth football leagues in the region. More than 5,000 youth and their families attended the 2011 Bowl through this program which impacts more than 20,000 youth in more than 80 communities in Middle Tennessee, southern Kentucky and northern Alabama.

Since 2001, the Bowl has used the Nashville Sports Council’s nationally recognized Scorecard report to measure the impact and effectiveness of sporting events on the local economy.  The Scorecard measures economic impact, media exposure, and community involvement based on ratings and surveys from participants, spectators, volunteers and media that attended the event. 

2006 – 2011 Franklin American Mortgage Music City Bowl Summary of Results
*2006 marked the first year of the SEC vs. ACC conference agreement.  Conference agreements are completed in four-year cycles.  The Bowl has existing agreements with the SEC and ACC through the 2013 Bowl game.

Category 2006 2007 2008 2009 2010 2011
Date/Time Fri. Dec. 29
12 pm CST
Mon. Dec. 31
3 pm CST
Wed. Dec. 31
2:30 pm CST
Sun. Dec. 27
7:30 pm CST
Thurs. Dec. 30
5:40 pm CST
Fri. Dec. 30
5:40 pm CST
Match-Up Clemson vs. Kentucky Kentucky vs. Florida State Boston College vs. Vanderbilt Kentucky vs. Clemson North Carolina vs. Tennessee Mississippi State vs. Wake Forest

Economic
Impact

$20,665,771 $27,094,078 $9,974,618 $12,643,699 $20,130,454 $22,288,377
Attendance 68,024 68,661 54,250 57,280 69,143 55,208
National TV Viewers 2,638,000 5,299,051 3,645,819 2,790,317 7,106,725 4,213,669
Out of Town
Visitors
51,018 53,556 17,498 39,528 41,486 36,989

About the Bowl:

The Franklin American Mortgage Music City Bowl (501(c)(3) non-profit organization) is an annual post-season collegiate Bowl featuring the Atlantic Coast and Southeastern Conferences.  Since its inception, the Bowl has produced more than $207 million in economic impact.  Televised nationally to millions of viewers and listeners on ESPN and Nevada Sports Radio Network, the Bowl is Nashville’s Holiday Tradition.  For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at MusicCityBowl.com

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