The Annual Franklin American Mortgage Charity Cup was established to serve as a fundraiser for the Franklin American Mortgage Music City Bowl designated charities. The 3rd annual invitation-only event was held September 27-28, 2009 at Gaylord Opryland Resort and Convention Center and the exclusive Golf Club of Tennessee where the Atlantic Coast Conference (ACC) squared off against the Southeastern Conference (SEC) in a Ryder Cup style golf tournament. 

The unique two day event featured conference administrators, influential donors and celebrity alums from the ACC and SEC member institutions.

On the first night participants checked in at registration and were treated to a welcome dinner and reception. At the dinner, Matt Nicholson of the First Tee of Nashville shared a compelling message about his positive experience as a beneficiary of the First Tee Program. Following his speech, the crowd was treated to live entertainment by comedian Henry Cho, who has also appeared on The Tonight Show and in several movies.

Not only did the Tennessee native have the entire room laughing, but he also competed in the Charity Cup the following day. He was joined by 83 participants who dueled on the golf course before being treated to a spectacular lunch provided by Outback Steakhouse. In the end, Team ACC prevailed over Team SEC, 44.5 - 39.5, serving as a tiebreaker to the first two years where each team won one tournament.

A special thanks to Dan Crockett and Franklin American Mortgage Company for their lead sponsorship. The Music City Bowl staff would also like to thank Bridgestone Americas, Inc., and Bridgestone Golf, which provided a golf simulation for participants at the reception. Thanks also goes out to Gaylord Hotels, Outback Steakhouse and The Golf Club of Tennessee.