The Franklin American Mortgage Music City Bowl produced $15.7M in Direct Economic Impact in 2015 with an additional $17.1M in value via media exposure for a total of $32.8M in value for the city of Nashville
NASHVILLE, Tenn., (March 2, 2016) – Franklin American Mortgage Music City Bowl officials are pleased to announce the 2015 Bowl had a $15.7 million direct economic impact on Nashville’s economy. As one of Nashville’s biggest annual events, the Bowl has produced over $284 million in total direct economic impact for the city in its 18-year history. In addition, the Bowl produced $17.1M in media exposure value for the City of Nashville, as calculated by Sponsorship Science, a third party organization.
“The Franklin American Mortgage Music City Bowl is a success year after year through the hard work and dedication of so many great people,” said Dan Crockett, Franklin American Mortgage Company President/CEO. “We’re proud that our sponsorship helps the game make a positive impact on the local community while putting our company in the national spotlight.”
A crowd of 50,478 fans watched as the Louisville Cardinals defeated the Texas A&M Aggies 27-21 on Dec. 30 at Nissan Stadium. The game posted a 3.3 national rating delivering an average of 5.4 million television viewers through its telecast on ESPN. This was the fourth highest rating ever for the bowl and the first time the bowl averaged 5 million viewers each year in back-to-back years. Outside of the New Year’s Six, it was the fifth most watched bowl game this year. There were a total of 16,038 hotel room nights booked with 37,116 out-of-town visitors in attendance at the game.
Nashville has become a popular multi-day destination for visitors and the Bowl game continues to be a cornerstone for visiting sports fans. “When we see college football fans flood the streets of Music City, it proves that Nashville has become a popular sports destination. The Bowl continues to successfully provide a boost to our local economy year in and year out, with almost 75% of fans travelling from out-of-town this year,” said Scott Ramsey, president and CEO, Franklin American Mortgage Music City Bowl.
Since 2001, the Bowl has used the Nashville Sports Council’s nationally recognized Scorecard report to measure the impact and effectiveness of sporting events on the local economy. The Scorecard measures economic impact, media exposure and community involvement based on ratings and surveys from participants, spectators, volunteers and media that attended the event.