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Bowl Games... • The combined TV audience for the 35 bowls last season was nearly 144 million households. • Average attendance at current Bowls that have been in existence at least seven years was up 1.1% last season. Bowls that have been around at least ten years increased attendance 8.6% in the past decade and those that have been around at least twenty years have increased 7.9% over that time. On average these games are more popular today than ever. • Of the 20 current bowls that have been played at least seven years, they sold 101.9% of stadium capacity, averaged 58,193 fans and a 5.49 TV rating. • On average, stadiums were at 86% capacity with 12 of those official sellouts.
• Bowls generate nearly $1.3 billion in annual economic impact (excluding exposure). • 28 communities hosting 35 bowl games provide stability and commitment one promoter/sponsor could not. • 70 teams, or 56% of Division I-A programs will have a chance to be part of the college football post-season bowl experience compared to approximately 20% in other NCAA sports (Div. I-AA football 13%, men's & women's basketball 20%, etc.)
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