ABOUT US
Dave Herrell
Vice President, Marketing, Development & Communications
Dave Herrell has been a part of the Nashville Sports Council (founded in 1992) since 1996 and has held various positions and responsibilities. Currently, he leads strategic partnerships, business development and government relations for the Nashville Sports Council and Music City Bowl, Inc. He is responsible for administrative functions including budget and finance, as well as reporting to two Board of Directors' oversight committees.
Under his direction, the Nashville Sports Council (2003 National Sports Commission of the Year) has developed one of the largest and most comprehensive membership programs for sports commissions. Herrell has worked on nearly 100 sporting events that have yielded more than $350 million in direct economic impact. In addition, he was involved with the NFL relocation (Tennessee Titans) and an NHL expansion bid (Nashville Predators). Furthermore, he also served on the team to create Nashville's post-season collegiate Bowl game, the Gaylord Hotels Music City Bowl that features a Southeastern Conference (SEC) and Atlantic Coast Conference (ACC) match-up.
Herrell was on staff for the NFL relocation advance team for Nashville's effort to relocate the Houston Oilers to Nashville and transition to Tennessee's NFL football franchise, the Tennessee Titans. Tennessee NFL Football (TENNFL) was the sports marketing affiliate organization charged with the marketing, Permanent Seat Licenseª sales, operations, and public/government relations activities for the $292 million relocation deal that included the creation of Nashville's downtown stadium, LP Field.
A native St. Louisan and graduate of the University of Missouri, he earned a BA in Communication Theory and Marketing. Herrell currently serves on the Football Bowl Association Marketing and Public Relations Committee and is Board Chairman for The DISTRICT. He serves on the Downtown Partnership Board of Directors and is on the National Association of Sports Commissions Marketing Committee as well as the Middle Tennessee United Way's Marketing Committee. Herrell is a past president of the Middle Tennessee Chapter of the American Marketing Association. In his spare time, he enjoys working on lowering his golf handicap and is an avid fan of the St. Louis Cardinals. He and his wife Connie reside in Brentwood, Tennessee.