Frequently Asked Questions (FAQs)

What is the Franklin American Mortgage Music City Bowl?

A post-season college football game played in late December in Nashville, TN. A 501(c)3 non-profit organization, the Bowl is an NCAA sanctioned event that currently features two of the top football conferences in the country: the Southeastern Conference (SEC) and the Atlantic Coast Conference (ACC). The Bowl has generated millions into the local economy since its inception in 1998. Broadcast live on ESPN, the Bowl has been seen and heard by millions of viewers and listeners around the world.  Bowl Week festivities include several special events and activities for the traveling fan, corporate community, or local resident.

What is the Bowl's Corporate Partner Program?

The program is based on forming long-term, customized and integrated marketing partnerships with national, regional, and local companies who are looking for a unique and viable platform to brand, entertain clients and/or employees, build relationships with new and/or existing customers, and develop additional community awareness and value.

Why should your company become involved?

The Bowl is a proven and results oriented event marketing opportunity. It offers something for any and every sized corporation and budget. From national television and radio advertising to signage/visibility, promotional rights, game tickets, corporate hospitality, product sampling, customer acquisition, sales overlays, advertising in publications, website exposure, on-site elements and so much more. Furthermore, the Bowl's audience is composed of the most loyal and largest fan bases of any in the country, not to mention the positive association you will feel by being tied to a community based event. The affinity and loyalty of college football fans is immeasurable!

What else can we offer?

The Bowl is played in a world-class city known for incredible entertainment and southern hospitality. Whether you are interested in Music City's state of the art attractions and venues such as the Grand Ole Opry, Country Music Hall of Fame, Wildhorse Saloon, or the Frist Center for Visual Arts or if you would rather experience some of Nashville's Honky Tonks like the world famous Tootsies Orchid Lounge, The Stage, or Robert's Western World, Nashville has a great party atmosphere. In addition, Nashville's proximity to the rest of the country makes us a destination city. Fifty percent of the country's population is within a 650-mile radius making us easy to travel to from around the nation.

What if your company's goals don't fit into one of our existing events?

The Bowl's philosophy is to work with our partners to identify the right fit for your company's objectives and plans. We produce several events throughout the year through the Bowl and the Nashville Sports Council and are open to listening to new ideas and suggestions.

To learn more about our marketing opportunities, contact Adam Burke, Vice President, Marketing & Development today at 615.743.3136 or e-mail